Eco-friendly green printing is the hottest new buzz term in the printing industry. Why print green? It advertises to all that your company is social responsible and a leader caring about the future of the planet. But there are very few online printers that are really green. Most use soy and vegetable based inks. Where things get fuzzy is the papers they print on. They all claim to use FSC (Forest Stewardship Council) papers and this is a good thing. You can show your green printing knowledge by asking your printer the recycled content, the post-consumer waste content and if the paper is processed chlorine free. You may be surprised how low the numbers are.
If you are looking for true extreme green printing the best choice starts with the paper. Most 4 color advertising, sales and marketing collateral literature is printed on coated paper. Coated paper is brighter and prints sharper than uncoated paper.
The highest and most comprehensive standards of environmental responsibility in the industry for printing papers is Ancient Forest Friendly™. To receive this certification a paper must be manufactured with a high percentage of post-consumer waste and contain virgin fiber from old-growth ancient or endangered forests. Any virgin fiber used in the paper used must be both FSC certified and not originate from endangered forests. Bleaching must be chlorine free, without the use of chlorine or chlorine compounds.
There are two paper that meet this highest Ancient Forest Friendly™ environmental standards - Reincarnation and Primavera. Reincarnation matte coated is 100% recycled content, 50% post-consumer waste and processed chlorine free. Reincarnation matte coated is recommended for large run high-end lithography and short run digital printing. The 95# cover weight is perfect for business card, post cards, rack cards, trading cards, door hangers, greeting card presentation folders and any requiring a heavy card stock. Primavera gloss coated is 80% recycled, 60% post-consumer waste and % processed chlorine free. Primavera gloss 101# text weight is perfect for brochures, flyers, posters DVD covers and CD covers and inlays It is an excellent choice for projects requiring high resolution and sharp imagery.
Extreme green printing papers cost more than other papers but is cheaper than most other marketing tools. Extreme green printing is inexpensive good business when there is a small logo or description at the bottom of your page. Printing green opens new sales opportunities in very competitive markets. If you are going to print, it might as well be extreme green. The benefits far outweigh the cost.
Doug Graves has been working in the printing industry as an expert sales and marketing executive for over 20 years. Presently head of sales and marketing, he is now also using his years of experience as a consultant and freelance writer for Color Printing Pros, a top online printing services leader. They are committed to the best valued QUALITY and SERVICE and CHEAP PRICES while providing unique Wow Factor effects so you will standout and be noticed. Check them out!
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